Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, your IP address, your time zone, and some of the cookies set on your device. In addition, as you browse the Site, we collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "Device Information".
We collect Device Information using the following technologies:
- "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable cookies, visit http://www.allaboutcookies.org.
- Log files" track actions on the site and collect data, including your IP address, browser type, Internet service provider, referring/exit pages, and timestamps.
- Web beacons", "tags" and "pixels" are electronic files used to record information about how you navigate the site.
In addition, when you make a purchase or attempt to make a purchase through the Site, we collect certain information about you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and telephone number. We refer to this information as "Order Information.
How do we use your personal information?
We use the order information we collect generally to fulfill all orders placed through the site (including processing your payment information, arranging for shipping and providing invoices and/or order confirmations). In addition, we use this order information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- In accordance with the preferences you have shared with us, provide you with information or advertisements relating to our products or services.
We use the device information we collect to help us detect potential risks and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers navigate and interact with the Site, and to evaluate the success of our marketing and advertising campaigns).
Sharing Your Personal Information
We share your personal information with third parties to help us use your personal information, as described above. For example, we use Shopify to power our online store - you can learn more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the site - you can learn more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/. You can also turn off Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information that we receive, or to protect our rights.
As described above, we use your personal information to provide you with targeted advertising or marketing communications that may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
In addition, you can disable some of these services by visiting the Digital Advertising Alliance's disabling portal at: http://optout.aboutads.info/.
Do Not Track
Please note that we do not change our site's data collection and usage practices when we see a "Do Not Track" signal from your browser.
If you are a European resident, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated or deleted. If you wish to exercise this right, please contact us using the contact details below.
In addition, if you are a European resident, we note that we process your information in order to fulfil any contracts we may have with you (for example if you place an order on the site), or to pursue our legitimate business interests listed above. In addition, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order on the site, we will retain your order information for our records unless and until you ask us to delete that information.
Text Marketing and Notifications
By entering your phone number at checkout and initiating a purchase, subscribing via our subscription form or a keyword, you agree that we may send you SMS notifications (for your order, including abandoned cart reminders) and SMS marketing offers. The SMS messages will not exceed 5 per month. You acknowledge that consent is not a requirement for any purchase.
If you wish to unsubscribe from receiving SMS and notifications, reply STOP to any mobile message sent by us or use the unsubscribe link we have provided in any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests, will not be considered a reasonable way to opt out. Messages and data charges may be applied.
If you have any questions, send HELP to the number from which you received the messages. You may also contact us for more information. If you wish to unsubscribe, please follow the procedures above.
For more information about our privacy practices, if you have any questions, or if you wish to make a complaint, please contact us by email at email@example.com or by mail using the contact information provided below:
[Re: Privacy Compliance Officer]
769 rue Maple, Longueuil, QC J4J4M8